Tag Archives: EBay

Seven clicks to None: Paypal’s changing raison d’etre

Logistics

On Friday, a story caught my eye. No, it was not the “rumored” Apple entry in to mobile payments. That is a post yet to be written. This was actually a story on the ReadWriteMix with David Marcus of PayPal. And the direction indicated by David Marcus for Paypal – even if it were simple, incremental improvements to the checkout process – portends important things for Paypal, and more so for its merchants – both online and offline. To me, it seemed like David Marcus was challenging Paypal to step out of its comfort zone and find its relevance in retail – once more. Continue reading

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