Tag Archives: Crossing the Chasm

Moving Beyond Lip Service – Mobile Wallets & Under/Unbanked –

Everyone and their uncle are tripping over themselves in a race to launch a mobile wallet or at least talk about an intent to produce one in time. Judging by the number of initiatives out there (or soon to be), it would seem that unbeknownst to me, there is a direct correlation between kickstarting adoption and the number of choices available to a consumer (higher the number of choices, quicker the adoption). If there is, then do point it out to me. Continue reading

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