For an ecosystem that has been described as unfair and out of balance, creating a prevailing atmosphere of mistrust, the payments industry should really look to the MacWorld Expo of 1997 for lessons to its future.
“We have to let go of this notion that for Apple to win, Microsoft has to lose.”
What Steve Jobs meant was that for Apple, this was not a zero-sum game. Apple dominated in the years since, by creating new markets, and devices that captured both minds and marketshare. Continue reading