MCX – MerChants reduX: Recently, I spent an hour chatting with friends of mine who launched a small business about what worked and what didn’t. When the topic veered off to card acceptance costs, the reaction was visceral – one of absolute loathe and the struggle to understand the myriad ‘Do’s and Don’ts’ of what cards to accept, and how to accept them. In the end, they had swore off Amex cards because the acceptance cost was above their product margins. I told them about Square and how it could allow them to continue taking Amex and pay a lower rate. But that had me thinking about MCX and what it could mean for small businesses. The post that follows is a collection of thoughts around MCX, why it deserves respect, and yet how it is indeed mortal and bleeds like all others. Continue reading
